A variety of ways to help you grow

Marketing strategy & leadership

  • Fractional CMO

  • Build or revise marketing strategy & objectives

  • Priority setting

  • Improving efficiency and/or effectiveness

  • Building processes & systems

  • Collaboration with Sales and/or Product

  • Project strategy and leaderships

  • Experimentation and optimization approach

  • Public relations strategy

Brand definition & positioning

  • Brand articulation & positioning

  • Competitive analysis

  • Company narrative and storybuilding

  • Brand launch (or re-launch)

  • Category creation / definition

Product Marketing

  • Product marketing and messaging

  • New product launches

  • Product-Led Sales / Product-Led Growth approaches

  • Growing Free Tier / Self-Serve / Trial offerings

  • Sales / company product enablement

  • Build / optimize customer marketing and communciation

  • Defining & packaging product suite

Growth & Demand Generation

  • Demand generation strategy and approach

  • Sales funnel and demand gen audit / optimization

  • Campaign strategy

  • Setting and tracking key metrics

  • Event strategy and creation

  • Account Based Marketing

  • Leveraging and executing partnerships

Asset Creation

  • Website design and concepting

  • Content strategy

  • Website audit and optimization

  • Sales materials creation

  • Campaign creative

  • Building a better fundraising deck