Onward.

Visible Light accelerates your progress by starting with deep strategic thinking around marketing and go-to-market, then adding standout creativity and detailed execution to help you reach your next stage of growth.

Where we can help

Brand definition & positioning

You’ve built something remarkable yet not enough people realize it. That’s because there’s a lot of noise out there. You need a clear, compelling expression of who you are and why companies need to beat a path to your door. A strong brand and company narrative ensures everyone in the company can consistently describe your product’s unique value proposition.

We’ll draw out what makes you singular, map out where you fit vs. the competition, and distill everything down into a succinct articulation of your company’s narrative. This then becomes the foundation for more effective web pages, advertising, and sales materials (which we’re happy to help with as well).

Marketing strategy & leadership

What works at one stage of growth suddenly isn’t enough as you continue to scale. We can help you figure out the strategy and team you need to drive success for the next phase. We’ll determine priorities, develop a set of measurable objectives in line with your broader business goals and draw up the roadmap that enables you to achieve them. If you need help running the team to accomplish those objectives, we can lead a specific project or manage marketing comprehensively as a Fractional CMO.

Product, Growth & Customer Marketing

You might be wrestling with a specific challenge in Marketing right now. Maybe the company isn’t defining and communicating the benefits of your product effectively (or consistently). Or you need help packaging your product for buyers, launching or improving your free tier, or setting up / optimizing demand generation to fill the top of the funnel. Maybe you need to build one or more practices from scratch. We’ve done all of this and can get you unstuck. In fact, we’re getting excited just thinking about it.

How to engage with us

  • The Cold Start

    You need marketing help but don’t yet have your marketing team.

    Build out positioning and craft a strong brand definition. Put a strong initial go-to-market strategy in place. Build a compelling free trial or free tier experience. Create a compelling website. Get systems set up and a team built. We’ll get you off and running.

  • The Transition

    You have decided to take marketing in a different direction or are between marketing leaders.

    You need time to find your next marketing head or to figure out what exactly you need next. In the meantime, you want someone to run marketing, keep inbound flowing, and maybe even help find the next right hire. We won’t skip a beat.

  • The Cleanup

    Something wasn’t working well and it’s time to fix things and/or rebuild.

    You need someone to assess the current state, repair known issues and find the unknown issues, build or rebuild systems, and chart a better way forward. We’ll get things humming.

  • The Boost

    There is a specific area where you need help.

    Gain more firepower in an area like product marketing or demand generation. Stand up a new capability (like a free trial experience or sponsoring and leveraging events) where you don’t have knowledge in-house. Add senior leadership to help guide the marketing team. We’ll fit right in as part of the group.

Bring us in for a single project

Let us help through an ongoing engagement

It’s your choice. Once we understand what you’re looking for, we’ll give you a few options of how we can engage, then write a detailed scope of services to ensure we align on the most successful way to deliver what you need.

“Dan built an indelible brand that accelerated growth and had us consistently punching above our weight”

Sinohe Terrero, CFO/COO, Quid (then) / CFO/COO, Envoy (now)

“Dan is a true collaborative partner who helped define our ICP and kept the funnel full of quality prospects ”

Jason Stewart: CBO, Labelbox (then) / CRO, CyCognito (now)

“Dan is the rare blend of ‘scientist-artist’ in marketing. He built a strategic brand platform that resonated in a noisy market while engineering a data-driven system that elevated our growth and efficiency.”

Meghna Mann: CEO, MetaMap by Incode

For every stage of the journey

Clarify brand and positioning

Build strategy and differentiate

Experiment and execute

Optimize and scale

Let’s talk

A conversation is the best way to determine if working together makes sense. You might have a specific project in mind. Maybe you have a specific growth objective but are unsure how to achieve it. Let’s see if we can help solve whatever’s keeping you up at night.